Design For Audiences - notes from brief

1. Audience as those people who you need to communicate with (need to understand them to be effective).

2. Audience as a demographic. A way of thinking about who you want to engage (audience focused)

How we could me the world better:

• Less litter
• free public transport
• less use of non-renewable energy
• less crime
• no smoking
• more for oap's
• fair trade
• no debt for the 3rd world
• less packaging

What are the problems and who are effected?

Problems that motivate you:

• depression
• poverty
• social ignorance
• poor education

PROBLEM ---- poverty

ACTION ---- fundraising, petition, write letters, skills exchange etc

AUDIENCE ---- general public, people who buy from charity shops

PERSUADE ---- persuade your point to them

Research:

Secondary: (internet) problem, organization(s), three actions

Experimental: try out actions yourself (choose one)

Primary: get others to do the action