2. Audience as a demographic. A way of thinking about who you want to engage (audience focused)
How we could me the world better:
- Less litter
- free public transport
- less use of non-renewable energy
- less crime
- no smoking
- more for oap's
- fair trade
- no debt for the 3rd world
- less packaging
What are the problems and who are effected?
Problems that motivate you:
- depression
- poverty
- social ignorance
- poor education
PROBLEM ---- poverty
ACTION ---- fundraising, petition, write letters, skills exchange etc
AUDIENCE ---- general public, people who buy from charity shops
PERSUADE ---- persuade your point to them
Research:
Secondary: (internet) problem, organization(s), three actions
Experimental: try out actions yourself (choose one)
Primary: get others to do the action
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